What is an “Innovator Brain Type,” Exactly?

//What is an “Innovator Brain Type,” Exactly?

What is an “Innovator Brain Type,” Exactly?

What do I mean when I use the phrase “Innovator Brain Type”?

There are many personalities, historical and contemporary, with the “Innovator Brain Type.” They have made significant contributions to society as a whole.

Just some of the many people we believe had the “Innovator Gene” are: Pablo Picasso, The Wright Brothers, Lewis and Clark, Albert Einstein, Henry Ford, Nelson Rockefeller, John F. Kennedy, Beethoven, Mozart, Winston Churchill, Leonardo Da Vinci, F. Scott Fitzgerald, John Lennon, and Walt Disney. The list goes on and on…

I believe we need to change the thinking around the label of “ADHD” and start thinking about it as an “Innovator Brain Type.”  ADHD is a different way of viewing the world and processing information and coming up with ideas not all of us can readily see.

I am very excited to present this idea. For so long, I have been vehemently opposed to the label of ADHD. I have continually felt a grave injustice was being done to people with the innovator brain type. I feel passionate that it is time to move away from “deficit disorder,” and start to think of this brain type as an “asset.” Then we can move towards thinking about these people as innovative problem solvers.

With that difference, we can begin to help people with this brain type. They can learn to manage their behavior from a place of confidence and stronger self-esteem. Everything on this website comes from the new concept of innovator brain type. It highlights the striking difference between what people are can accomplish in terms of behavior change when they consider themselves an “innovator” versus thinking of themselves as having a “deficit disorder.”

So remember to replace ADHD with the Innovator label as you explore Live ADHD Free and all of our programs and services. We want you to Live Free of the stigma that comes with having ADHD.

I know you’ll get used to this new way of thinking about it. You’ll soon understand that it’s not only a much better idea and more accurate description, but also the wave of the future. This allows everyone to become more educated and aware of the many talents and contributions being made by Innovator Brain Types every day!

By | 2017-12-31T14:58:21+00:00 April 7th, 2014|Self-Image|6 Comments

About the Author:

As founder and president of ADHD FREE, Carol has proven to be one of the foremost thought leaders on the subject of ADHD and other innovative brain types. Her decades of hands-on experience with ADHD as well as her cutting-edge research provide valuable tools and success strategies for children, teenagers, college students, adults, executives and couples that Carol coaches, trains and consults with. Every day Carol provides her clients with the tools they need to lead orderly, happy lives in the classroom, office and home. After working with Carol, you will know your unique gifts, be able to express your true talents, and successfully achieve a more stress free and fulfilling life.


  1. Christina Nicolson July 3, 2015 at 5:02 am - Reply

    Greetings, Carol,

    Your articles resonate with me! As an outreach educator for researchers such in biotech at MIT and UMass Amherst, I find myself doing what Tony Wagner advocates: Creating Innovators. Ever since my Montessori training for Upper ElementarY Certificate and subseqent classroom teaching, I have felt like a collaborator with innovative children, especially through the linking of seemingly unrelated connections — from word play to construction to innovative use of physical materials. One shining example was Nataniel, whose intelligent parents accepted the label ADHD and despaired, along with others. His innovator brain pulled many disperste connections together when he spent two months playing the role of Leonardo DaVinci the designer of flying things. Through collaboration with a classmate, his grandfather, and me, Nathaniel made and re-engineered physical models of drawings of wings and catapults. His parents saw their son and his “deficits” with new eyes and ways of problem solving. Such joy!
    Cheers, Mrs.Nic

  2. […] from? Innovation causes disruption in the marketplace – think Amazon, Uber and AirBnB. An Innovator Brain can be a great asset for […]

  3. […] perfect; your holiday pictures won’t either. The idea of perfection is such a stumbling block for ADHD Innovator Brains. But pursuit of perfection causes too many conflicts, both internally and externally. Give it up. […]

  4. […] life, especially if you have the tools, resources, and habits to handle the complexities of the innovator brain. Learn more about how Live ADHD Free can help you live your best life […]

  5. […] webinar replay is now available. In this engaging session, we review how ADHD brains (called Innovator brains by us) learn differently and why deficit and disorder are not healthy ways to think about ADHD. The […]

  6. […] than a life sentence for failure. There is also considerable research being conducted to learn why ADHD brains are different and what approaches may work best for those with symptoms that make living with ADHD […]

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